WORK
Ford | Interactive Lounge
How Ford made the experience of driving even more fun.
And yes, we did it!
THE CONCEPT
Ford has ushered in a new era of brand interaction with the introduction of the Ford Interactive Lounge – an ingenious and multifaceted installation designed to captivate and immerse visitors in a world of innovation.
ARTWORK COMES ALIVE
This dynamic concept goes beyond traditional promotional actions, embracing a spectrum of interactive elements to create an engaging experience. Holographic logos grace the space, seamlessly blending the virtual and physical realms. Visitors are invited to explore interactive apps that provide insights into Ford's latest offerings and innovations. The installation extends its allure with an array of interactive games, ensuring an entertaining and memorable encounter for all.
YEAR
2016
From concept to execution, the Ford Interactive Lounge stands as a testament to the brand’s commitment to redefining audience engagement. Every holographic display, interactive app, and game is meticulously crafted to enhance the connection between Ford and its audience. The result is not merely an installation; it’s a dynamic and immersive lounge where the spirit of innovation and interaction converges to shape the future of brand engagement.
