GEMA teamed up with Reflex to deliver an interactive brand activation for Gazprom, one of the eight official sponsors of UEFA´s Champions League 2018/2019.
The experience consisted in the creation of an exclusive animated GIF that guests would receive straight away in their mailbox plus the development of the supporting App registration and IT system.
This four days brand activation took place in Plaza Mayor, Madrid, during UEFA’s Champions League Final 2018/2019.
