Pelé was originally named Edson Arantes do Nascimento. Born on October 23, 1940 in Três Corações, Brazil. The first child of João Ramos and Dona Celeste. Named after Thomas Edison and nicknamed “Dico”.
GEMA developed three Performance Games – Virtual Penalty, Sprint as Pelé and Dribbling Booth – in which visitors can compare their results with the King´s most remarkable scores. The venue also features audiovisual effects such as 3D Mapping and Immersive Experiences.
In these spaces we recreated the ambiance of Brazil´s locker room just before the 1970´s World Cup Final.
It is a fully integrated piece of multimedia content that includes 3D animation, motion graphics and surrounding sound in order to transport the visitor to that glorious day for Pelé and his national squad.
“The Promise” room includes an unusual short-film piece, using a multi-projection setup integrated with a 2 meters high hologram. It explores a strong and very emotional narrative about the promise Pelé made to his father Dondinho, who was devastated after Brazil´s most historic defeat against Uruguay in the 1950 World Cup Final. The whole nation was in shock for the next 8 years, but Pelé had the resolve, the talent, the strength and the will to win the World Cup as a player in 1958 and make Dondinho and millions of Brazilians recover from such deep sadness.
This venue benefits from our Onecore technology, that allows a more centralised control of the equipment. Through an intelligent behaviour analysis software for each hardware device installed, this museum/space profits from an automated and easy management of its daily operation.