Pelé was originally named Edson Arantes do Nascimento on October 23, 1940 in Três Corações, Brazil, the first child of João Ramos and Dona Celeste. Named after Thomas Edison and nicknamed “Dico”. We developed three Performance Games – Virtual Penalty, Sprint as Pelé and Dribbling Booth – in which visitors can compare their results with the King´s most remarkable scores.
We also created Audiovisual, 3D Mapping and Immersive Experiences. In these spaces we recreated the ambience of Brazil´s locker room before the 1970´s World Cup Final.
It is a full integrated piece of multimedia content that includes 3D
animation, motion graphics and surrounding sound to transport the visitor to that glorious day for Pelé and his national squad.
“The Promise” room includes an unusual short-film piece, using a multi-projection setup integrated with a 2 meters high hologram. It explores a strong and very emotional narrative about the promise Pelé made to his father Dondinho, who was devastated after Brazil´s most historic defeat against Uruguay in the 1950 World Cup Final. The whole nation would be in shock for the next 8 years, but Pelé had the perseverance, the talent, the strength and the will to win the World Cup as a player in 1958 and make Dondinho and millions of Brazilians recover from deep sadness.
This space benefits from our Onecore technology, that allows a more centralised control of the equipment. Through an intelligent behaviour analysis software for each hardware device installed, this museum/space profits from an automated and easy management of its daily operation.