A full immersive room in the Under-20 World championship in Turkey, where the supporters’ heartbeat was measured before they entered into the room, and was also monitored during the show.
A 360º projection with images, videos, animations and interactive moments, all related to the world of football. Inside the room, the user could kick a virtual ball and feel the cheer from the crowd projected all across the walls. It was also possible to perform the typical Mexican “Hola” and see the crowd follow him. It was a very intense experience in a special environment as the room was standing outside the stadium.
This semi-permanent installation provided entertainment and also the chance for participants to embrace the magical world of football history, while waiting for the matches.