BTL 2017, an annual event for professionals used to the tourism industry, took place in March, at Parque das Nações in Lisbon. There it was possible to analyze market trends and place your offers in very competitive and creative ways.
Gema, alongside with Turismo da Madeira, brought life to this event with 3 main creative and interactive solutions:
Cristóvão Colombo gave character to a virtual host with motion detection that welcomes you to the event, while promoting the Porto Santo Island. This 3D animated dummy interacted with you, answering as many questions as you want about Madeira.
A virtual reality simulator shaped as a basket for a typical Madeira tour where the user, with the help of VR glasses, could go down the hills with the amazing visual experience in 360º of Madeira.
A virtual reality tour with VR glasses, where the users could see strategic points of the island, such as The Levadas Tour: a famous point of interest of Madeira, where you could experience to go downhill through the beautiful hills of the Island.