WORK

Havaianas 2015 Collection

How Havaianas proved that there is more to flip flops than just footwear: it’s a life style.

Interactive Installations, Motion & Video, Multimedia, Projections & Video-mapping

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And yes, we did it!

THE CONCEPT

Havaianas set the stage for a style revelation, and GEMA took the reins to infuse innovation into the unveiling of the 2015 collection. The canvas for this fashion spectacle was transformed through GEMA’s interactive installation, utilizing a multi-projection setup that seamlessly blended flat and 3D mapping projections.

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ARTWORK COMES ALIVE

As the event unfolded, guests were treated to a visual experience where various animations and motion graphics sequences, inspired by the iconic brand identity of Havaianas, came to life. GEMA's creative prowess painted a vivid tapestry that not only showcased the footwear but sculpted an immersive experience around each pair.

YEAR

2015

GEMA’s contribution was an artistic collaboration that breathed life into fashion, making the announcement of the 2015 collection an unforgettable fusion of technology and style.