WORK
Nespresso | Immersive Capsule
An immersive experience by Nespresso to showcase new coffee aromas.
And yes, we did it!
THE CONCEPT
In collaboration with Pepper, GEMA continues to push the boundaries of immersive experiences. One such remarkable endeavor is the Nespresso immersive room, designed within a colossal coffee capsule and advanced technologies.
ARTWORK COMES ALIVE
The purpose of this unique setting is to introduce enthusiasts and coffee connoisseurs to five distinct coffee aromas, each a sensory journey in itself. The design of this giant coffee capsule transforms video content presentation into an immersive experience. Through creative technologies, such a dynamic fusion of 360º projection and a binaural soundtrack, visitors are enveloped in a world of sights and sounds, engaging all senses. But what truly sets this experience apart is the incorporation of environmental elements, including controlled heat, wind, aroma, and humidity.
YEAR
2018
The result is an all-encompassing, multi-sensory adventure that redefines how we engage with and appreciate the subtleties of coffee.
