WORK
RAR Real Estate | SIL
How SIL made it possible to visit houses that were yet to be constructed.
And yes, we did it!
THE CONCEPT
RAR Real Estate embraced innovation at the SIL event by presenting an engaging experience through a distinctive LED panel shaped like a cube. This installation incorporated projection mapping, transforming the cube into a dynamic canvas for showcasing various videos.
ARTWORK COMES ALIVE
Within this captivating LED cube, a Virtual Reality (VR) solution was seamlessly integrated, providing users with an immersive tour of the houses they contemplated purchasing. The utilization of Oculus Rift added an extra layer to the experience, allowing users to explore the property from multiple perspectives. From exterior views to street-level construction (both before and after), and an intriguing "inside to outside" perspective, where the activation of features such as gardens or swimming pools brought the property to life.
YEAR
2017
This VR solution transcended traditional boundaries, offering a 360º tour perspective of the surroundings, creating a truly immersive experience for potential buyers. RAR Real Estate’s commitment to pushing the boundaries of technology in real estate presentations is evident in this project, offering a dynamic and interactive approach that sets a new standard in property visualization.
