WORK

Cálem Cellars

How Cálem Cellars increased the number of visitors using interactive content.

Immersive Experience, Interactive Installations, Motion & Video, Multimedia, Multitouch Installations, Museums, Projections & Video-mapping

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And yes, we did it!

THE CONCEPT

An intervention comes to revolutionize the Cálem cellars’ tours, with GEMA’s advanced and creative technological support for all the multimedia solutions.

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ARTWORK COMES ALIVE

Throughout the tour, visitors can experience solutions like a scale model of the Douro Valley, that comes to life though a video-mapping projection, offering a glimpse into the vineyard's terroir. A wine vat transforms into a canvas for projection mapping, adding a dynamic visual dimension to the winemaking process. Interactive walls, a comprehensive wine portfolio, and engaging games like a food pairing quiz or a "draw your own wine label" experience further enrich the visitor experience.

YEAR

2017

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This major redesign has proven to be a resounding success for Cálem, as evidenced by a significant increase in visitor numbers. The intervention has not only captivated guests with interactive and educational elements but has also elevated interaction areas, fostering a deeper connection with the brand, its wines, and the intricate production process.